Creating several products which filled up with peoples’ needs will always be the awesome basic strategy that makes consumers never lose their wants towards those products. Consumers’ branding awareness that has been exist need to be increased in order to make a certain brand keep wanted by its consumers. Do not stop doing some new innovations and keep the quality will succeed the consumers’ satisfy. Then, a satisfying consumer will trust toward the quality of that brand.
Building brand equity is the basic branding strategy that must be done by brands’ owners or companies if they want to make the success though it has many competitors to compete them by duplicating their brands. The strength of brand equity exactly is the success main point of one special brand clothe from one region in Indonesia, it is Joger from Bali.
Buiding brand equity is the basic branding strategy that must be done by brands’ onwers or companies if they want to make the success though it has many competitors to compete them by duplicating their brands. The strength of brand equity exactly is the success main point of one special brand clothe from one region in Indonesia, it is Dagadu from Yogyakarta.
Branding strategy becomes the most important element in any kinds of businesses, both huge and small businesses. The existence of branding and its strategies literally become the great steps to catch even to engage the consumers’ intention. One of branding strategies that oftentimes do by brands’ owners since years ago until now is naming the brand with foreign language. Indonesia people that habitually adore foreign brands rather than local brands precisely make brands’ owners in Indonesia finding the great strategy to catch consumers’ attention to their brands, it is naming their brands by using foreign language.
Either companies or brand owners want their products got the selling well and always wanted by people. For getting those things, it surely needed a great action to build the brand loyalty. There is an unpredictable branding strategy behind the applied of things which can build the brand loyalty in people from one popular brand in the world, Unilever.
There are several ways inside the branding strategy in order to increase the product sale from a certain brand to make it more effective and always attract the consumers’ interests. One branding strategy that succeed Mayora brand to the high success as the local market and global market conqueror is by developing variant kinds of products. This brand absolutely realized about the consumers’ wants who has different appetite in snack. So that, it make Mayora produced variety of different products that can fill up the consumers’ wants and needs.
The proverb ‘Don’t judge a book by its cover’ exactly did not work toward the success branding strategy that is done by PT Equilindo Asri with their popular mineral water brand, Equil. Equil is mineral water product that is packaged nicely, specially, and also it has exclusive looks because this kind of mineral water product is packaged using green glass bottle with a white and yellow cap as a sign to differ the variants of it, those are: nature mineral water and sparkling mineral water. In addition to well-known by people in the upper middle class, Equil also has often become a food supplement and it is presented in five-star hotels, fine dining restaurants, to the palace table during a cabinet meetings.
It is undeniably that a certain brand that sell any kinds of products which comfort with consumers’ needs will make consumers come easily. Moreover, it is when a certain brand has a good vision and mission in order to make their brand products. By the existence of the good vision and mission, it is not only attract consumers’ interests in order to make them absolutely buy or used those products of that brand, but also keep them to be the loyal consumers because of those great products.
Not all customers or consumers think rationally when they decided to buy or used product of a certain brand that is considered has a big name. In fact, most of them precisely decided to buy or use products of a certain brand because they feel the emotional attachment with those kinds of brands. The assortment of human emotions was successfully conquered greatly and fitly, no less no more, by one famous technology brand in the world, it is Apple Inc.
The success of a certain brand precisely comes from the existence of simplicity innovations but it could make the significant changing in those products if it was compared with other products of other brands. Besides creating the ‘change’ innovation for the better special quality of products, the brand campaign with full of emotion will be the most important thing to assist the popularity of a certain brand. So that, it will be known by more people and becomes interesting to the consumers. Realizing the need of consumers of products renewal that need to be innovated and the brand campaign which is full of emotion, Sariwangi that has already exist since 1973 brings those overbalances.