Observation stage is an early stage of branding or rebranding process to get to know more a product and its challenge. The stage consists of 3 activities i.e. Shareholders & Consumers Interview, Market Analysis & Intelligence, and Competitive Analysis & Landscape.
Brand DNA Treatment
In this stage the problem or challenge will be analyzed to generate strategic solution. Brand Value, Vision & Mission, and Visionary Startegy are the key elements that need to be considered about. Brand DNA Treatment is the most complex stage in branding or rebranding process.
Result of the entire activities in Brand DNA Treatment stage will be formulated in this stage. The stage is where product image and delivery channel to market (consumers) are determined.
Result is the last stage of branding or rebranding strategic process. Here, brand will be introduced to public wearing identity that has been determined in the previous stage. The channel used is playing important role in this process.
Through our creative and gentle treatment, tens of our partners have harvested great result from long strategy process we have undergone.