Sans Power




Company Rebranding


To be the best solar system supporting equipment provider in Indonesia.

About project

Sans Power is a company which works in the renewable energy field. Before this rebranding project starts, they are known as Java Surya Teknik. Sans Power itself is the only Premiere Sales of solar water pump company from Germany, Lorentz. As a solar water pump provider, Sans Power has done a lot of projects all around Indonesia. It makes them very trustworthy.

So, how we did it

The rebranding process from Java Surya Teknik into Sans Power is done by Start Friday. We made logo, company identity, design elements, merchandises, and many more. Start Friday implements the Brand DNA Line© method which consists of four steps; observation, Brand DNA Treatment, formulation, and result. Those steps are all done systematically. We chose tosca green and orange as the Sans Power’s logo because green represents the environment and tosca specifically represents the modern life. Sans Power is a brand with futuristic products. Orange frankly represents the sun.

  • Brand Guidelines
  • Brand Proposal
  • Marketing Tools
  • Stationery
  • Advertising
  • Logo
  • Website
  • Video
  • Social Media
  • Visual Design